CRM (Customer Relationship Management) marketing is a strategy that focuses on building and maintaining strong relationships with customers through personalized interactions and targeted communication. Among the CRM channels are e-mails, text messages (SMS), or push notifications, but this promotion method requires you to compile a database of subscribers.
How to set up CRM marketing
Choose a CRM system in which your client’s information will be stored.
Gather subscriber information, including their contact and demographic information.
Segment your target customer group based on preferences, behavior, and demographics.
This way, you will be able to create personalized content that will suit the interests and needs of each segment of your target customer group.
Use CRM to launch targeted e-mail newsletters and create lead magnets and special offers to attract new visitors to your website, converting them into clients. This will significantly increase traffic to your web resources.