Social Media Marketing is the promotion of your product, website, or blog using social networks to:

Promotion in social networks should start with the choice of the appropriate platform:

Social media platforms are constantly evolving. For example, short videos are now relevant for most platforms except Telegram and LinkedIn. Choose a few social networks and adapt your content to each platform's specific requirements while duplicating across channels.

This depends on the content type and platform. The simpler the content (selections of photos, short posts), the more often you should publish, while the more complicated and deeper the content (videos, articles), the less often you should publish.

The optimal format is no more than 2–3 posts per day, avoiding long reads and solid blocks of text. Keep your microblog engaging by avoiding large amounts of monotonous content: this kind of information is more complicated to assimilate.

Combine and alternate formats, while keeping your blog’s platform in mind.

It’s important to have your special niche and to create unique content. Write about relevant topics you’re knowledgeable about, read news, and certainly share your experience.

Always keep your target audience in mind and combine the following:

* Analyze feedback

* Conduct surveys

* Compile new topics based on subscribers' interests

When choosing topics, you may be guided by our advice from the section about developing a content plan for a blog — these tips are also relevant for social networks.

Your social networks are a reflection of your brand. While you can explore various topics that interest you or align with your microblog's theme, aim for a balance:

Find a middle ground, focusing on subjects that showcase your unique perspective and provide value to your target audience.

A complicated name

Ideally, it must convey the topic of your blog and be easy to remember.

Lack of visual branding

Don’t neglect the creation of avatars and banner headlines, and design content in your brand’s colors so that it becomes visually recognizable.

Text that’s not properly formatted

Add line breaks between paragraphs in posts and highlight lists using emojis or subheadings so that it will be easier for readers to perceive the written content.

Absence of hashtags

Give some thought to the system of hashtags so that subscribers will be able to find the information they need and are aware of your main columns. On certain platforms, hashtags will help your content to show up as recommendations to users who are not subscribed to you.

Irregular content

Choose an amount of content per week that’s within your powers to produce and release it on a regular basis. When a week goes by without content, it compels subscribers to think about your blog’s lack of activity.

Content seeding

You can advertise your channel in accounts where your target audience hangs out. This can be an advertising post that talks directly about a product or a native integration. For example, if you are selling hiking boots, you can propose to the administrators of a travel channel that you write a post on “How to select hiking boots” and integrate your product into the post.

Cross-promotion

Launch a collaborative contest with a brand your target customer group partially crosses paths with. For example, if you sell hiking boots, find a brand of hiking backpacks to form a partnership with, and then create a collaborative contest in order to exchange target customer groups.

Targeting

Paid promotion is available on certain social networks. You can pay for your most successful posts to be displayed, or create separate posts to attract a specific target customer group. We recommend using the services of a professional targetologist, to set up an advertising account in social networks and effectively promote your brand.