Contextual advertising targets users based on their interests and keywords during searches. It can appear as banners and short texts on the search results pages, in e-mail clients, and other websites.
You can use contextual advertising in two ways:
To promote your product.
To monetize your website.
Contextual advertising for promotion
In contextual advertising, competition is very high. You’ll compete in the search results with major players with large advertising budgets.
If you want to use contextual advertising for promotion, consult a local performance agency. They will develop a strategy to help you to compete with the market leaders. The budget for contextual advertising depends on factors like location, your brand’s awareness, and goals.
Contextual advertising for monetization
Install a special code on your website to use contextual advertising as a means of monetization. Your website visitors will see offers that match their interests, and you will earn money for views. Placement formats can include banners, videos, and pop-up windows. If you’re worried about annoying visitors, test less aggressive options first.
How to monetize your website with contextual advertising:
Register with an advertising network.
Complete verification.
Install the advertising code on your website.