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How to increase traffic to your website with SEO
How to increase traffic to your website with SEO
Updated over 6 months ago

SEO

You can use SEO optimization to improve your website’s ranking in the search results in Google and other search engines.

For example, if you are selling hiking equipment, your store should appear as one of the top websites when people search for “buy hiking boots.” This is a successful case of SEO. The higher your ranking, the more likely people will visit your website and become clients.

Types of SEO

Search engine optimization can be on-page and off-page. On-page includes setting up the website according to the search engine requirements. In contrast, off-page refers to actions taken outside the website, such as using links that drive traffic to the website from external web resources.

SEO is also divided into:

  • White hat (legal)

  • Black hat (forbidden methods)

  • Gray hat (a mix of black and white)

Black-hat SEO can be effective, but this is a risky method of promotion. It helps to quickly drive certain web pages to the top of the search results, but the website may get caught by search engine content filters or banned for reasons like pushy advertising or low-quality content.

How to set up SEO

  1. Determine keywords: Use tools like Google Keyword Planner or SEMrush to find keywords that correspond to your content and user queries.

  2. Optimize headings: Ensure each web page has a unique title containing the main keyword and is approximately 50–60 characters long.

  3. Create meta descriptions: Summarize the content of the web page in 150–160 characters using keywords to attract attention.

  4. Optimize URL addresses: Make each web page address short, descriptive, and containing the main keyword.

  5. Use headings: Organize content with H1, H2, and H3 headings and insert keywords where appropriate.

  6. Add high-quality images: Use corresponding file names and alt attributes containing keywords.

  7. Create quality content: Produce high-quality, unique, informative, and useful content for visitors to your site. Using keywords appropriately.

  8. Optimize page load speed: Improve user experience and search ranking by compressing images, minimizing code, and using caching.

  9. Create an XML sitemap: Submit it to search engines like Google Search Console.

Following these basic SEO settings will make your website more visible in search results. Remember that SEO is an ongoing process, and results can take time. So continuously track and improve your website optimization approach.

For detailed SEO work, consider consulting an SEO specialist who can help optimize your website content and settings.

Learn more about search engine requirements for website optimization on this Google page.

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