To maximize bookings, place transition points directing users to hotels throughout your website. Here are further details about these transition points:
Product Points
Connect hotel bookings with the process of purchasing the main product or service for which customers come to your website.
For example:
Flagging “Open hotels in a new tab” within the sections for booking flights, train tickets, bus tickets, and tickets to events
The “Hotels” section or button in the main menu of the website
Sections in both the header and footer of the website
Placement during the booking process for flights, train tickets, bus tickets, and tickets to events
placement on the webpage of the successfully created booking
Post-transactional Points
Place hotel reservations at the points of interaction with the customer after they complete a purchase of the main product or service.
For example:
In the confirmation email of an airline ticket purchase
In the email chain after confirmation of a purchase
In the “Manage bookings” section of the website
Promo Points
Incorporate hotel reservations in your promotional channels and activities.
For example:
Digests of special offers
Newsletters
Quizzes
Theme-based selections
Articles and recommendations
Links with pre-filled search
These links are primarily utilized in post-transactional newsletters, banners, or on “Thank you” pages following a completed order (success page). For example, if the customer is purchasing airline tickets, you can add a link to an individual offer with the guest’s trip parameters – destination, dates, and the number of guests – to a webpage or in the order confirmation email.
This is how such a link looks using the example of hotels near the Paddington train station in London, UK:
Fixed fields — remain in any link, they do not need to be deleted or changed:
https://wlpartnerdraft.zenhotels.com — the host of your White Label
/hotel/ — hotels in the city
Parameters to be added depend on the guest’s input:
Country, city, or region, for example, “Italy/Rome” or hotels near a specific subway station
Region ID, the parameter q=(number) — a list of the necessary names of destinations and region IDs can be requested from your account manager
Search dates, dates= 29.07.2024-30.07.2024 (DD.MM.YYYY-DD.MM.YYYY) using the period and the hyphen
The number of adult guests, guests=2 — this is an optional field
If you need to add children, use the AandX.Y.Z.Q format, where:
A — the number of adults (numbers from 1 to 6 are allowed)
X — age of the first child
Y — age of the second child
Z — age of the third child
Q — age of the fourth child
The maximum value for the age of children is 17 years old and the maximum number of children is 4.
This is how the link would appear for hotels in Rome on July 29-30 for six guests (two adults and four children who are 1, 2, 3, and 4 years old)
Language is an optional field, but, by default, the webpage is displayed in the language of the user’s browser. However, in the parameter you can display lang= the language you need, for example:
Spanish
German
French
Italian
Portuguese
Polish
Search form in a specified city
This is used for a specific destination, for example, in blogs and articles about the region or the city. You can independently choose the dates and the number of guests.
https://wlpartnerdraft.zenhotels.com — the host of your White Label
/hotel/ — hotels in the city
Country, city, or region, for example, united_kingdom/london
Region ID, the parameter q=(number) — a list of the necessary names of destinations and region IDs can be requested from your account manager
popup=form — an additional parameter for a pop-up
Examples:
Adding a sorting feature and filters to a URL
You can set filters or a sorting feature in your link. For example, sorting by popularity.
How to add sorting:
Show cheapest first — &sort=price.asc, https://wlpartnerdraft.zenhotels.com/hotel/united_kingdom/london/?q=2114&dates=24.12.2024-31.12.2024&guests=2&price=one&sort=price.asc
Show most expensive first — &sort=price&sid, example https://wlpartnerdraft.zenhotels.com/hotel/united_kingdom/london/?q=2114&dates=24.12.2024-31.12.2024&guests=2&price=one&sort=price&sid
By distance from city center — &sort=destination.asc, example
According to highest rating — &sort=rating, example
How to add filters:
The type of accommodation:
Hotels, lodging houses — &type_group=hotel, example
Hostels — &type_group=hostel, example
Suites, apartments — &type_group=hostel.apart, example
Apartment hotels — &type_group=apart_hotel, example
Guesthouses — &type_group=guesthouse, example
Cottages, villas, bungalows — &type_group=cottage_villa_bungalow, example
Campsites — &type_group=camping, example
Glamping — &type_group=glamping, example
Several types of accommodation at once:
Hotels and suites — &type_group=hotel.apart, example
Hotels, suites, and apartment hotels — &type_group=hotel.apart.apart_hotel, example
Hotels, suites, apartment hotels, cottages, villas, and bungalows — &type_group=hotel.apart.apart_hotel.cottage_villa_bungalow, example
Star rating:
5 stars — &stars=5, example
4 stars — &stars=4, example
One star or no stars — &stars=0.1, example
Several options from lower to higher — &stars=4.5, example
hhttps://wlpartnerdraft.zenhotels.com/hotel/hotel/united_kingdom/london/?q=2114&dates=24.12.2024-31.12.2024&guests=2&stars=4.5
Rating according to guest reviews:
Rating from 9 to 5 — &reviews_rating=9, example